A brand conductor for vision-led companies.
Because …
“People don’t buy what you do; they buy why you do it.”
Simon Sinek
Lindsey Morse - Founder & Principal
“Lindsey is truly a ‘brand whisperer.’ ”
My mission is to help brands identify and activate their core values and vision.
Morse Code Consulting brings executive-level leadership, rooted in strategy, planning, and creative marketing to vision-first brands and organizations who want to future-proof their business and increase relevance among key stakeholders and consumers.
I collaborate with your team to develop strategic and creative marketing solutions. Together, we solve bigger problems, discover greater opportunities, & make smarter decisions.
You get the benefits of an in-house brand marketing executive without the full-time salary.
I can augment existing teams and partnerships or curate a creative collective of marketing technicians to bring your vision to life.
Image: Creative session with
Process Architecture & Design.
The Process
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Brand Values & Vision
Clarify your brand values and align it to your vision.
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Focus
Establish your short- and long-term business and brand goals to support your vision and bottom line.
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Strategy
Outline a holistic strategy to achieve your goals.
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Planning
Rank priorities and develop a tactical roadmap including your marketing plan and promotions calendar.
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Execute & Implement
Oversee the final execution of the plan supporting each deliverable through creative direction and project management.
A La Carte Offering
The Brand Values Workshop
All successful strategies and tactics start by understanding your core brand values. Identifying those values is the first step of our process. So if it’s easier to begin our work together with step 1 of the process, this workshop is offered as a stand-alone.
Wineries & Wine Brands
Morse Code Consulting has partnered with Fallbright Solutions to provide all-in-one consulting packages, specifically tailored to address the unique needs of wineries and wine brands.
The Process:
Retainer based projects & Services
Brand Values
Goal Setting
Brand, Marketing, Sales, and Retail Strategies
Planning and Prioritization
Roadmapping
Promotions Planning
Creative Direction
Project Management
Copywriting
Team Mentorship and Management
Cross-Departmental Collaboration
Strategic Partnerships
Program Development
Events & Experience development
Experience Design
Creative Collective Services
Executional expertise from the collective
Graphic Design
Photography
Brand Identity
PR
Website Design and Development
Email Marketing
Analytics
Digital Advertising
Social Media
Content Creation
Merchandising
Swag, POS, and retail materials
We can also work with in-house creative teams and preferred partners.
Services
Recent Clients
What others are saying …
Carrie Kalscheuer - Chief Brand Officer, Ponzi Vineyards
President Emeritus, Chehalem Mountains Winegrowers
“Lindsey is a creative and dynamic force in the Oregon wine industry. Her leadership on the Board of the Chehalem Mountains Winegrowers was instrumental in establishing our organizational values and aligning the board under one clear vision.”
Ben Kaehler - GM - The Walls / PÁŠXA / Stanley Groovy
“Lindsey is truly a ‘brand whisperer.’ … Like many businesses, we started with a logo and a story and with the help of Morse Code, we ended with a brand. In a crowded and competitive field, this work feels more important than ever and Lindsey’s proven track record makes her an easy choice as a partner.”
Jennifer Nolfi - Executive Director - PSU School of Business
“Lindsey’s experience as a leader in the consumer products industry and skills in strategic brand positioning, storytelling and industry collaborations made her the perfect partner to help us develop a 5 year strategic plan for the Center for Retail Leadership. Her work brought great value to the School of Business and PSU.”
Jason Karam - Founder - Process Architecture
“The Morse Code process not only helped us unify and communicate our brand, it helped unify us as a company, with a shared and socialized mission and culture. As a founder of a growing business, that is money well spent.”
Matt Berson - Winemaker & Founder, Portland Wine Co.
“It was powerful to see the complete picture come together through the discovery of our brand values. The Morse Code process helped break us out of old patterns and embrace who our brand is today with a clear direction forward.”
Todd Garret - CEO - Cascadia Canning Co.
