
Tailored for wineries and wine brands.
For the Love of Wine …
Before founding Morse Code Consulting, Lindsey Morse led the Marketing Departments at three of Oregon’s most iconic wine brands: Ponzi Vineyards, Adelsheim Vineyard, and as VP of Marketing for the Stoller Wine Group.
The insight she took away from those experiences was that small and mid-sized wineries need high-level brand strategy and planning, followed by diverse, relevant, and ongoing marketing support. But they either can't afford the right team, don't need someone at the executive level forever, or simply need a guide to help them prioritize and be more effective with the team they do have. Not only can Morse Code Consulting support wineries with brand marketing expertise, but through our partnership with Fallbright Solutions, we can now bring wine clients a holistic all-in-one solution.
Morse Code Consulting has joined forces with wine consulting firm Fallbright Solutions, to help small and mid-sized wineries and wine brands establish, develop, and grow their businesses with focus, intention, meaning, and a keen eye towards their individual brand and business goals.
Together, we provide tailored all-in-one wine business consulting packages spanning vineyard and winery operations to winemaking, brand strategy, DTC, sales, and marketing.
We will walk with you each step of the way to ensure that you are making smart, informed, and strategic decisions that make real impact on your brand and business. Cheers!
Services
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BRAND
Brand Values
Brand Strategy
Brand Identity
Marketing Plan
Product Extensions
New Product Development
DTC Programming
PR & Communications
Email and Promotions
Digital Strategy
Agency Relations
Advocacy and Community Relations
Events and Experiences
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BUSINESS
Admin Systems
Product Mix
Inventory Management
Distribution
Wine Club
National Sales
Export Sales
Human Resources
Quality Control
COGS Control
Supplier and Vendor Relations
Budget Development
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VINEYARD
Land Evaluation
Vineyard Planting
Vineyard Contracts
Harvest Decisions
Regenerative Practices
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WINERY
Winery Build
Winery Operations
Winemaking Style