MARKETING PROJECT MANAGER

Van Duzer Vineyards

We are a small, tight-knit team of wine lovers based in Dallas, Oregon, dedicated to crafting incredible wines from the wind-swept climate of the Van Duzer Corridor. Founded in 1998 and still family-owned, we are the oldest winery and defining producer of cool-climate Pinot Noir in Willamette Valley’s most unique AVA, the Van Duzer Corridor. After 25 years, we believe that creating legacy is a continuous process, and seek to hire a creative, energetic, and organized Marketing Project Manager who is ready to jump in and use their creativity, task-management skills, and love of wine to help build awareness of our brand, our wine, our winery, and the specialness of the Van Duzer Corridor AVA. 

The Role:

You are the tie that binds the brand vision to the execution. Through organized project management you are able to translate the plan into a reality through tactical marketing initiatives, creative sales materials, and engaging digital communications. As part of a small team you will work collaboratively with the GM, DTC, Sales team, Club, and Production team to ensure that the Van Duzer brand, wines, and experiences are consistent and compelling across all touchpoints. You will have the support of a part-time Marketing Consultant to help guide your priorities, and provide ongoing insight, expertise, connections, and strategic recommendations as needed. 

Key Job Functions:

Planning and Reporting:

  • Develop the annual thematic calendar and marketing plan in collaboration with GM and Marketing Consultant.

  • Oversee the implementation of that plan, ensuring all brand, sales, and marketing materials are produced on-time, on-brand, and within budget and scope.

  • Ensure consistent messaging, tone and visual identity across all assets and communications.

  • Measure and report on performance of marketing initiatives.

  • Track high level digital Analytics (web traffic, social media engagement, ecomm trends etc…), provide timely reports, and suggest strategies for improvement. 

Creative Coordination:

  • Collaborate with freelance designers and other creative experts to design and produce needed winery materials, packaging, and content.

  • Maintain brand standards across content and communications.

  • Coordinate and provide on-site support for photo and video shoots.

Digital Marketing, website, and Ecomm support:

  • Design and execute targeted email marketing campaigns for consumers and wine club.

  • Develop and implement social media calendar, integrating creative content and innovative engagement tactics to grow brand awareness, affinity, and wine sales.  

  • Maintain the Van Duzer Vineyards website, including: ongoing audits, updating dynamic content such as product pages, tech sheets, bottle shots, trade materials, event postings, pricing, scores, TR happenings, and other day to day consumer and trade content needs.

  • Coordinate with external agencies on large site updates, technical troubleshooting, SEO, and ongoing site optimization.

Cross-functional support:

  • Collaborate with DTC team to promote, engage, and grow the wine club.

  • Collaborate with DTC team to develop new and innovative strategies to drive TR  traffic, meaningful consumer engagements, and onsite wine sales.

  • Establish and manage a standard demo kit(s) for sales and marketing events.

  • Develop slide content for brand and sales presentations.

  • Provide brand and marketing support for special all-winery projects such as, corporate gifting, strategic partnerships, sponsorships, and industry events.

Media support

  • Develop and execute strategies for engaging media & industry influencers.

  • Manage sampling and submission calendar for key scoring publications, track wine scores, and proactively incorporate reviews and scores into sales and marketing assets.

  • Represent Van Duzer Vineyards at appropriate trade events within the industry.

The ideal Candidate:

You are: self-starter, organized, diplomatic, detail oriented, out-of-the-box thinker, project manager, solutions-oriented problem solver, creative, motivator, collaborator, ambassador, continuous improver, passionate brand builder.

Experience & Qualifications:

  • Bachelor’s degree.

  • 5+ years of business/marketing/project management experience.

  • At least 2 years wine and/or beverage experience. 

  • Strong written and verbal communication skills.

  • Outstanding organizational and coordination skills.

  • Excellent time management and project management skills

  • Demonstrated initiative and ability to self-direct projects.

  • Creative aesthetic with an eye for detail.

  • Systems-thinker able to quickly assess the big picture then set focused priorities.

  • Skilled in task delegation, project oversight, and efficiency.

  • Growth mindset.

  • Positive, “can do” attitude.

  • Flexible and conscientious.

  • Comfort with data analytics, distilling insights, and reporting.

  • eCommerce and email marketing experience.

  • Experience with WineDirect, Commerce7, BigCommerce, shopify or other integrated digital platform a plus.

  • Experience with Outshinery a plus.

  • Experience with MailChimp, Klaviyo or other email marketing platform a plus.

  • Willing to work occasional nights and weekends to support special winery and trade events.

Location:

  • This is a full time, salaried, on-location position based in Dallas, Oregon (located 20 miles south of McMinnville and 15 miles west of Salem.)

Benefits & Compensation:

  • PTO

  • 100% medical and dental insurance

  • Company Simple IRA contribution

  • Annual compensation review

  • Up to $75,000 based on experience

How to Apply:

Please email your cover letter and resumé to jobs@vanduzer.com

About Van Duzer

Believing that the windswept microclimate of the Van Duzer Corridor could produce uniquely Oregon Pinot Noir, Carl & Marilynn Thoma helped open a new wine region when they founded Van Duzer Vineyards in 1998 on the outskirts of the emerging Willamette Valley. Located in Dallas, Oregon (no not Texas … this is Oregon), the vineyard sits atop a knoll in the heart of its namesake, Van Duzer Corridor, where marine winds rush through a deep gap in the Coast Range. The geologic effect wraps the welcoming vines in cool Pacific air, moderating temperatures, and extending hang time to build intensity of flavor. Today, Van Duzer Vineyards is the oldest winery and defining producer of Pinot Noir in the Van Duzer Corridor AVA, a distinct sub-AVA of Oregon’s Willamette Valley. Crafted by the wind in a location unlike any other, Van Duzer Vineyards is a LIVE certified sustainable winery, and family-owned since 1998. 2023 marks the winery’s 25th Anniversary.